Bears are symbolic for courage, leadership and great physical strength. They are used to convey a feeling of positivity and prosperity, because in the native traditions, bears were regarded as a good omen. They also represent authority. On the flip side, bears are also illustrative of the soft, dream-like and fuzzy quality of childhood. This is why they are also used as symbols of love and care.
This dual meaning of a bear symbol - of great authority and courage, as well as softness and care, allows for it to be used by many industries in their logo design. For example, they are used by:
Toy stores: Toy stores, kids clothing brands and even childcare services use bear symbols in their logos. Usually, the kind of bear used in the teddy bear or the panda bear –sometimes a koala bear is also used. All these give off a feeling of love, cuteness, care and softness.
Clothing Retailers: Polar bears or grizzlies often also appear in clothing logos. The kind of bear used depends on the type of clothing. For example, a company dealing with heavy winter gear may use polar bears in their logos. Similarly extreme gear companies may make use of grizzly bears in logos!
Basketball Teams: Basketball clubs and teams, and even other sporting teams use the bear as their official mascot –to symbolize physical strength, courage and authority.
You can experiment with various bear symbol templates through our free logo design software. Design Mantic allows you to enter your industry name and experiment with a variety of logo options!
